Alaa Varouqa is a Jordanian chef and entrepreneur who has emerged as one of the most prominent culinary figures in Jordan. She began her professional journey after graduating from the Royal Academy of Culinary Arts in 2014, honing her skills at the prestigious Four Seasons Hotel in Amman. For nearly four years, until July 2018, she specialized in the pastry department, mastering the art of desserts and baked goods. The year 2018 marked a significant turning point in her career as she transitioned into media, joining Roya TV as a chef on the popular morning show "Donya Ya Donya." This platform brought her widespread recognition and a large fan base due to her innovative approach to presenting recipes. She later expanded her media presence by hosting "The Jordanian TV Kitchen," a program focused on reviving traditional Jordanian and international dishes with a modern twist. In parallel with her television work, Alaa launched her own brand in August 2020 and has become a sought-after brand ambassador for numerous leading food and beverage companies.

Alaa Varouqa launched her career in the luxury hospitality sector, serving as a Pastry Chef at the Four Seasons Hotel Amman from 2014 to 2018. During this tenure, she gained hands-on experience in one of the world's most esteemed culinary environments, building a strong foundation for her future endeavors. She achieved a significant career milestone by joining Roya TV in 2018, becoming a key figure in the cooking segment of the popular show "Donya Ya Donya." This role was instrumental in building her widespread popularity across Jordan and the Arab world, establishing her as an influential television culinary personality. Varouqa also starred on Jordan Television, hosting "The Jordanian TV Kitchen." The show was noted for its focus on reviving traditional and simple recipes with a contemporary flair, achieving high viewership and cementing her status as a leading chef in the revitalization of Jordanian cuisine.

Alaa Varouqa holds a Diploma in Culinary Arts from the Royal Academy of Culinary Arts in Jordan, where she studied from 2012 to 2014.