Farouk Boujemline, widely known as "Rifka," is an Algerian content creator, actor, and entrepreneur who has emerged as one of Algeria's most prominent influencers. Born on September 20, 1997, he began his career on social media around 2017, gaining widespread popularity through his comedy videos and bold challenges on Snapchat and Instagram. A turning point in his career occurred in 2018 when he invited his followers to celebrate his birthday at the Maqam Echahid (Martyrs' Memorial) in Algiers. The event drew thousands of attendees, bringing him significant media attention. Rifka leveraged his fame to enter the world of entrepreneurship, launching a successful burger restaurant chain named "El Padre" in honor of his father, followed by an upscale restaurant named "La Madre" for his mother. He also created his own brand of potato chips called "Rifkus." In addition to his online activities, Rifka has ventured into acting, participating in television and film productions. His notable roles include the series "Timoucha" (2021), the film "Yad Maryam" (Hand of Maryam), the lead role in the series "El Mouhadjer" (The Immigrant), and an appearance in "Ahwal Nass 3." He currently resides in Staoueli, Algiers, and holds a bachelor's degree in Economics from the University of Dely Brahim.

In 2018, Rifka organized a public birthday celebration at the Maqam Echahid in Algiers, successfully gathering thousands of his followers. This unprecedented event demonstrated the scale of his influence and popularity beyond the digital world. He successfully translated his digital fame into tangible business ventures. He launched the "El Padre" burger restaurant chain, which expanded to several provinces, the "La Madre" restaurant, and a potato chip brand named "Rifkus," proving his ability to build successful brands. He successfully transitioned into acting, securing roles in prominent Algerian television and film productions. His credits include the lead role in the series "El Mouhadjer" and appearances in the series "Timoucha" and the film "Yad Maryam," broadening his artistic impact. In October 2025, he was appointed an ambassador for the Real Madrid Foundation's educational football program in Algeria. This partnership aims to train young players, reflecting the trust in his personal brand and his positive influence on youth.

Holds a Bachelor's degree in Economics from the University of Dely Brahim in Algiers.