Zineb El Yabani is a Moroccan digital content creator and food blogger who has emerged as an influential voice in the culinary and slow-living movement. Her career gained significant traction during the global lockdown period, where she began sharing her passion for cooking through carefully crafted short-form videos. Her content quickly became popular for its unique style, blending easy-to-follow recipes with soothing and aesthetically pleasing visuals. Zineb is known for promoting a "slow living" philosophy, which emphasizes savoring quiet, everyday moments, from preparing delicious meals in her bright kitchen to sharing glimpses of serene nature. She moved to France to pursue her studies in Sound and Image Techniques, a background that is clearly reflected in the high quality of her visual content. Communicating in a mix of Moroccan Darija and French, she has cultivated a strong connection with her audience across Morocco, North Africa, and Europe. Today, Zineb stands out as a prominent creator in her niche, inspiring her followers to embrace a calmer lifestyle and find creativity in the kitchen.

Zineb El Yabani has successfully built a strong presence on social media, becoming a trusted source of culinary inspiration. This success has led to collaborations with international brands, such as the watch and jewelry brand Daniel Wellington in December 2023, and the eyewear brand Vooglam in August 2023, promoting their products in a style consistent with her calm visual identity. In addition to commercial partnerships, Zineb has collaborated with other content creators to expand her reach. A notable project was her feature in the cooking video series "Kouzintek M3a Majdouline" with fellow Moroccan YouTuber Majdouline. The pair collaborated on innovative recipes, a venture that was highly praised by their joint audience and solidified her status within the digital culinary community.

Zineb El Yabani pursued higher education in Sound and Image Techniques (Technique du Son et de l'Image), a field that combines the artistic and technical aspects of audiovisual production. This academic background provided her with the necessary skills to produce high-quality content and excel in the visual presentation of her videos.