Bassem Terkawi is an international executive leadership coach, author, and human development expert with over 21 years of experience working with major organizations in the Middle East. He serves as a faculty member at INSEAD Business School in France, an independent senior advisor for McKinsey & Co., and an associate at Cultivate Leadership. His career began in 1996 in strategic communications and public relations, where he held leadership positions at prominent organizations including Jumeirah Group, Qatar Tourism Authority, and Dubai Festival City. Since 2013, Bassem has been a faculty member at the Co-Active Institute (CTI) in California, where he is a Front of the Room Leader and an individual supervisor for the institute's certification program. He established his successful coaching practice in 2012 and holds the prestigious Master Certified Coach (MCC) credential from the International Coach Federation (ICF), the highest professional designation in the field. His coaching philosophy is centered on enabling leaders to harness the power of inner peace to maximize their potential. He frequently appears on media outlets like Al Arabiya to discuss topics related to self-development and psychological resilience.