Etidal Al Khatib is a Jordanian entrepreneur based in Dubai who has established a notable presence in the luxury goods sector, with a specific focus on perfumes and fashion. Through her active engagement on social media platforms, she has become an influential figure in the region's beauty and style community. She is the founder of her own Dubai-based company, ETEDAL AL KHATIB TRADING L.L.C, through which she develops and manages her personal brand of fragrances. Using her social media handle, "Etedal EK," she shares insights into her luxurious lifestyle and passion for fashion while promoting her perfume line to an audience of fragrance enthusiasts. Her online presence often showcases collaborations with other brands in the fashion and beauty industries, reflecting her extensive network within the sector. While she is a recognized public figure, she maintains privacy regarding her early career and educational background, choosing to focus on the current and future growth of her brand in the competitive Dubai market.