Tarek Berjaoui
Wellness Entrepreneur and Founder
Egyptian
Fahad Kaleem is an Emirati content creator and entrepreneur celebrated for his satirical comedy and viral short-form videos. Born on September 1, 1997, Kaleem was raised in Sharjah and is now based in Dubai. He launched his content creation career around 2020 during the COVID-19 pandemic, quickly gaining traction on TikTok. His breakthrough came with his signature series, "Isn't that concerning?" where he masterfully parodies the philosophical and motivational guru-style podcasts, leaving his silent on-screen guests speechless with his absurd questions. In addition to his personal brand, Kaleem is a successful entrepreneur. In 2021, he co-founded KNINE Unit, a marketing agency specializing in creating viral short-form content for businesses and individuals on platforms like TikTok and Instagram. Before his rise to social media fame, he pursued a degree in electrical engineering, which he dropped out of in 2019 to join a media company and gain practical experience. Kaleem's unique blend of sharp, observational humor and a deep understanding of social media algorithms has allowed him to build both a formidable personal brand and a successful marketing agency.
Fahad Kaleem co-founded the digital marketing agency KNINE Unit in 2021. The agency specializes in producing short-form video content for brands, successfully helping numerous clients, including major names like Sephora and McDonald's, achieve viral growth and significantly increase their following on platforms like TikTok. He spearheaded a notable marketing campaign for City Taxi in Sharjah aimed at recruiting new drivers. The campaign generated significant public backlash regarding the commission-based model, which successfully pressured the company to introduce a salary scheme. Kaleem considers this a major career achievement due to its positive social impact on the drivers' lives. Kaleem created his signature satirical series "Isn't that concerning?" which became a viral sensation. Through this unique format, he has garnered millions of views and built a substantial following, establishing himself as one of the region's leading comedic content creators.
Fahad Kaleem studied electrical engineering at university before dropping out in 2019 to pursue a career in media and content creation.
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