Malikah Kabli is a prominent Saudi beauty expert, entrepreneur, and social media influencer, recognized as one of the leading figures in the fashion and beauty industry across the Arabian Gulf. Born in Riyadh in 1994, she began her career with a passion for makeup artistry, honing her skills through specialized courses at arts and beauty institutes. Her rise to fame began on social media platforms, where she started by sharing makeup tutorials and skincare tips. Her career saw significant growth following collaborations with major e-commerce platforms like Boutiqaat, which solidified her status as a key opinion leader in the sector. Kabli shares aspects of her daily life, personal style, and travels with her audience, alongside promotional content for renowned international fashion and beauty brands. On a personal note, she was previously married to Kuwaiti blogger Ahmed Alsalim, with whom she has a daughter named Qamar. Their separation in 2020 garnered significant media attention. Despite this, she has maintained a strong public presence, continuing to build her personal brand and expand her influence.

Malikah Kabli achieved significant international recognition by attending the 2024 Cannes Film Festival for the premiere of the film "Emilia Perez." This appearance highlighted her growing influence beyond the Middle East and represented the Arab fashion industry on a global stage. She has successfully built a powerful personal brand on social media, becoming a sought-after ambassador for major international beauty and fashion labels. Her strategic partnerships, including an early collaboration with the popular e-commerce platform Boutiqaat, were instrumental in establishing her wide-reaching influence across the Gulf region.

She undertook specialized training courses at arts and beauty institutes to develop her skills in makeup artistry.