Mohammad Al Droubi founded Sharara Media, a specialized viral marketing agency that has helped local and international brands achieve massive reach and organic sales without paid advertising. The company's business model was inspired by his personal success, where he generated over 13 million organic views for his own content within a single month, completely free of charge. He launched an intensive training program focused on entrepreneurship and side hustles. The program consists of nine distinct stages designed to teach participants practical strategies for business idea generation, psychology-based marketing, negotiation, and viral content creation, drawing from his decade-plus of hands-on experience in launching ventures. Al Droubi successfully established Appers.tech, a company providing cloud computing services and electronic project development, alongside the Lifey application. These ventures, combined with his contribution to launching dozens of applications globally, have cemented his status as a tech entrepreneur and earned him the prestigious Golden Visa in the UAE.