Nouhaila Imalqi, widely known as "Nouhaila Barbie," is a prominent Moroccan model, makeup artist, and social media influencer. Born on February 1, 1998, in Marrakech, she gained international recognition after being crowned "Miss Universe of the World" 2018 in a ceremony held in Beirut, Lebanon. After completing her secondary education in her hometown of Marrakech, she pursued a specialization in cosmetology, honing her skills and becoming a sought-after face for various brand campaigns. Nouhaila commands a significant presence on social media platforms like Instagram and TikTok, where she shares a variety of content focusing on beauty, fashion, and lifestyle, along with glimpses into her personal life. She has resided in Dubai, UAE, but maintains strong ties to her native Morocco. In 2021, she welcomed her first child, a son named Fares, with her Saudi Arabian husband. Her life has been marked by significant events, including a period where she chose to wear the hijab and a challenging personal experience following a car accident in 2018, both of which have shaped her journey and public persona.

In June 2018, Nouhaila Imalqi achieved a significant career milestone when she was crowned "Miss Universe of the World" 2018. The prestigious coronation ceremony was held in Beirut, Lebanon, organized by Nouri Media, and brought her widespread recognition across the Arab world and internationally. As a social media influencer and makeup artist, Nouhaila has successfully built a powerful personal brand online. She has cultivated a massive following across multiple platforms, making her a highly sought-after partner for numerous fashion and beauty brands and establishing her as an influential figure in the industry.

She completed her secondary education in the city of Marrakech. Following that, she specialized in the field of beauty, with sources indicating that she studied at international cosmetology academies, although the specific names of these institutions have not been publicly documented.