Rowaida Ashour is a Jordanian fashion designer, digital content creator, and image consultant, recognized as an influential figure in Jordan's fashion and beauty sector. Ashour has built a strong presence on social media platforms like Instagram and TikTok, where she shares her daily looks and personal designs under the brand "Rowaida Fashions." Her style is characterized by a blend of modern elegance and classic touches, making her a style reference for many followers in the Arab world. Beyond content creation, Rowaida Ashour offers specialized image and style consulting services. Through her dedicated booking platform, she provides paid consultations that include personal shopping, complete outfit styling for various occasions, and color analysis sessions to help clients choose the most flattering palettes. She has also been featured as a fashion expert in media outlets, offering professional analysis and commentary, such as her contribution to a CNN Arabic article on classic fashion icons.