Sedra Samer is a Syrian media personality and content creator based in the United Arab Emirates, renowned for her content specializing in beauty, fashion, and lifestyle. Born in the UAE on February 2, she initially pursued a different career path, studying airport management in Jordan. However, her passion for media led her to pivot professionally. She enrolled at the Fox Academy for Media Training and Development in Dubai, where she honed her skills in television presentation and on-camera performance. Samer began her journey on social media platforms, building a substantial following with engaging content that blended practical fashion and beauty advice with glimpses into her daily and family life. This digital popularity served as her gateway into television. She hosted her debut talk show, "With Sedra" (مع سيدرا), where she interviewed various Arab personalities and celebrities. Subsequently, she announced plans for a new program, "Personalities from the Emirates" (شخصيات من الإمارات), focusing on success stories within the UAE community, as well as a documentary project titled "The Comprehensive Artist" (الفنان الشامل) about the life of the late Egyptian actor Samir Sabri. Alongside her media work, Samer is a prominent face for numerous beauty and fashion brands.

Sedra Samer launched her first talk show, "With Sedra" (مع سيدرا), successfully transitioning from a social media influencer to a structured television presenter. The program hosted several influencers and celebrities, establishing her presence in talk shows focused on guests' personal and professional lives. In 2021, she announced her second television program, "Personalities from the Emirates" (شخصيات من الإمارات), in collaboration with Emarat News. The show was designed to highlight the success stories and achievements of influential figures across various sectors within the UAE, reflecting her interest in creating inspiring, community-focused content. In 2022, Samer revealed plans to produce a short documentary program titled "The Comprehensive Artist" (الفنان الشامل) in honor of the late Egyptian actor Samir Sabri. This project aimed to cover the artist's life and accomplishments, marking a significant step in her career towards producing content that combines tribute with artistic documentation.

Sedra Samer studied Airport Management in Jordan. After shifting her career focus to media, she completed a course in Television Presentation at the Fox Academy for Media Training and Development in Dubai.