Deema Mohammed Abu Jayab, known professionally as Deema Jayab or "Deema Cam," is a young Palestinian content creator and singer from the Gaza Strip. Born on September 15, 2005, she rose to prominence on social media platforms with her captivating voice and diverse content, which blends musical performances with insights into her daily life. She began her YouTube channel in 2019, quickly gaining a large following for her authentic style and talent in singing, often accompanying herself on the oud. Deema is also an engineering student and shares aspects of her academic journey with her audience. Recently, her content has significantly shifted to document her experience and suffering as a displaced person within Gaza. Through her videos, she details life in displacement camps and the hardships she and her family face, offering a window to the world into the human reality on the ground. Despite the harsh conditions and internet blackouts, Deema continues to use her platform to convey a vivid picture of the resilience and love for life among the people of Gaza.

Deema Jayab has achieved widespread fame on social media, successfully building a large community of followers on YouTube, Instagram, and TikTok. She is considered one of the most prominent young influencers in Palestine, using her voice and content to reach a broad Arab and international audience. Amidst the difficult humanitarian situation in Gaza, Deema has emerged as an activist and influential voice, conveying the daily suffering of her people to the world. She has been featured in media reports by prominent channels like Al Arabiya, where she shared her story of displacement and daily challenges, highlighting her role in documenting the human reality from the heart of the conflict.

Deema Jayab is an engineering student, as stated on her social media profiles.