Muhammad Sbaita (Abu Julaia), born in 1988 in Gaza's Shuja'iyya neighborhood, is a renowned Palestinian chef and content creator. He began his professional journey in his family's metalworking shop before relocating to the UK in 2017 with his wife, a physician. Initially working as a translator in a British hospital, his passion for cooking emerged during the global lockdown, when he started sharing cooking tutorials in his signature spontaneous style on social media. His engaging videos, featuring catchphrases like "Ya Habaibna Ellazem" and "Ta'alu," quickly went viral. Muhammad Sbaita (Abu Julaia) is celebrated for making traditional Palestinian and Arab recipes accessible and innovative, establishing himself as a leading culinary influencer in the Arab world. In addition to content creation, he published his first cookbook, "Alf Wasfa w Wasfa," which achieved significant success.

Published his debut cookbook, "Alf Wasfa w Wasfa," featuring a wide range of his popular recipes. The book achieved widespread acclaim and high sales, solidifying his reputation as both a chef and author. Built a massive following on social media by delivering engaging and approachable culinary content. Through his unique style, he revitalized interest in traditional Palestinian and Arab cuisine among younger generations. Became a brand ambassador and collaborated with leading food and kitchenware brands, reflecting his significant influence in the industry. Featured in numerous television and press interviews highlighting his inspiring success story.