Samer Sawan, known professionally as Big Sam, is a Palestinian rapper, singer, and producer born in 1988. Raised in Jordan, he was influenced by the global hip-hop scene from a young age, which inspired him to start his artistic journey from his bedroom. Big Sam has emerged as one of the most significant voices in the Arab world's alternative hip-hop and Tarab-pop scene, distinguished by his unique style that merges the power and depth of rap lyrics with the emotional weight of Eastern melodies. He began his career independently, writing and producing most of his own work, which often reflects his personal experiences and the social and emotional issues facing youth. He draws inspiration from everything he sees and feels, giving his music an authenticity and depth that resonates with his audience. His father's origins trace back to the Al-Rimal neighborhood in Gaza, strengthening his connection to his Palestinian identity, which is often present in his art. He considers Jordan, particularly Amman, as his home and has performed numerous major concerts there, solidifying his artistic standing. While some early sources mentioned an engineering background, his passion for music ultimately defined his professional path as he dedicated himself fully to his craft.

Big Sam achieved massive success with his 2020 hit single "Ma Bthoon" (It's Not Easy), which garnered tens of millions of views on YouTube and became one of his most iconic tracks. This success solidified his position as an artist capable of reaching a broad Arab audience. He released his debut album, "Kazab" (Liar), in 2020, which showcased his artistic maturity and diverse musical styles. He later released another album titled "Borkan" (Volcano), featuring tracks he had been developing for years, demonstrating his evolution in songwriting and production. He has also released numerous successful singles, including "Wasi," "Tawareekh," and "Ya Gamar." Big Sam has performed at major international concerts and music festivals. A notable appearance was at the 4th edition of the Red Bull SoundClash in Jordan, where he delivered a powerful performance. He has also held successful concerts in Dubai and London, helping to expand his global fanbase. He has collaborated with several prominent artists in the Arab music scene, including Palestinian singer Noel Kharman on the song "Law Eltagena," Egyptian artist Ali Louka, and Jordanian artist Siilawy. These collaborations have enriched his artistic career and demonstrated his versatility.

No verified information was found regarding his academic educational background; sources indicate he focused on his artistic career.