Sallonaz Ashraf is a prominent Egyptian digital content creator, entrepreneur, and influencer known for her diverse content focusing on fashion, beauty, and lifestyle. She began her social media journey on Instagram in February 2020 and quickly gained significant recognition through her engaging TikTok videos, which feature a wide array of content including acting skits, beauty tutorials, and singing. Expanding her creative pursuits, Sallonaz ventured into the music industry in October 2022 with the release of her debut professional single, "El Layali." This move followed the positive reception of her singing clips on social media, which encouraged her to pursue music more formally. In a significant entrepreneurial step, she co-founded the home decor and handmade goods brand "Soulia" in December 2023 with her husband, Mohamed Fares. The brand's name is inspired by her own, reflecting her personal passion for interior design and home aesthetics.