Sameh Sanad is an Egyptian director, author, and documentary content creator, recognized as a leading figure in the true crime genre in the Arab world. With over 23 years of experience in the media industry, he began his career as a journalist at Al-Wafd newspaper, covering crime and arts, and also worked as a caricaturist. He honed his directorial skills by studying cinematic direction at the Cinema Culture Palace after graduating from the Faculty of Arts with a degree in Media (Journalism). Sanad transitioned to television, holding key positions such as Senior Producer for the Al-Nahar network. He collaborated with prominent channels including Rotana, Rotana Masriya, DW Germany, and MBC, where he directed well-known programs like "Maa Mona El Shazly." In 2014, he traveled to the United States to study documentary filmmaking. The year 2018 marked a pivotal moment in his career when he decided to leave traditional media to focus on digital content creation, launching his highly successful series "The Full Story" (Al-Qessa Al-Kamela) on YouTube and other social platforms. In the show, he narrates real crime stories using a unique style that blends investigation, drama, and psychological analysis, delivered in classical Arabic and visually enhanced with AI technologies, which has earned him widespread acclaim.

Sameh Sanad achieved massive success with his documentary series "The Full Story" (Al-Qessa Al-Kamela), which has garnered millions of views across social media platforms. The program is distinguished by its unique narrative style that reconstructs true crime stories with compelling dramatic flair, making it a benchmark for this content genre in the region. In 2024, Sanad published his first book, "The Strangest Tales" (Aghrab Al-Hekayat), featuring a collection of the mysterious true stories from his show, documented with a blend of analysis and imagination. The book marks the extension of his digital success into the world of print publishing. Capping his digital success, Sanad signed a deal in October 2024 with producer and director Magdy Elhawary to adapt "The Full Story" into a television drama series. This agreement represents a significant milestone in his career, transitioning his content from the digital space to professional television and dramatic production.

Sameh Sanad graduated from the Faculty of Arts, Department of Media, with a specialization in Journalism. He also studied cinematic direction at the Cinema Culture Palace in Cairo.