Sera Yusuf, whose real name is Israa Mohamed Yusuf, is an Egyptian voice actress and content creator widely known by her moniker "Umm Faya." She began her career in digital marketing after graduating from Benha University's Faculty of Arts with a degree in Media, specializing in Radio and Television. Around 2019, she founded her own marketing company, but her true passion for voice work soon led her to pivot her career. Yusuf entered the world of content creation through social media, viewing it as the most effective way to reach an audience without traditional industry connections. Her vocal talent and storytelling abilities quickly garnered a large following. Her content blends humorous family diaries featuring her daughter, Faya, and her husband, a game developer, with professional advice and inspiring personal stories delivered in her characteristically spontaneous and distinctive style. This combination has allowed her to build a strong relationship with her followers, who have become an integral part of her daily life.

Sera Yusuf launched a podcast titled "Niswiyat" (Feminists) on the Wns platform, where she discussed women's issues from a neutral perspective, often featuring specialists. The podcast gained traction among listeners interested in social commentary. She also created another successful podcast, "Sera Helwa" (A Good Story), on the Anghami platform. Leveraging her name, the podcast focused on life stories and experiences, which led to her becoming a verified artist on the platform and expanded her audience in the audio content sphere. Yusuf achieved widespread popularity on social media platforms like TikTok and YouTube with her family-oriented content, particularly the "Lunch Box" video series with her daughter, Faya. This online fame led to numerous television appearances on prominent Egyptian talk shows such as "Bent El Balad" and "El Setat," solidifying her media presence.

Sera Yusuf graduated from Benha University, Faculty of Arts, with a degree in Media, specializing in the Radio and Television division.