Kariem Hanafy is an Egyptian entrepreneur and the founder and CEO of BYOND MEDIA, a media production and digital marketing company. Despite graduating with a degree in Civil Engineering from the Faculty of Engineering at Ain Shams University in 2019, he chose to pursue a career in entrepreneurship instead. He began his professional journey as a freelancer in video editing and marketing, which provided him with extensive practical experience and a deep understanding of the digital market's dynamics. Hanafy is also an influential content creator on social media, where he shares educational content focused on business strategies, personal branding, and self-development, reaching a wide audience. Through his company, BYOND MEDIA, he has successfully provided media services to a portfolio of prominent local and international clients, including ExxonMobil, Hassan Allam, Palm Hills, Jotun, and Allianz. He further shares his expertise through his online course, "The Profitable Brand Equation," designed to help individuals monetize their digital presence.