Maryam Alkhalidi, widely known as "Maryom," is a prominent Iraqi content creator and influencer who has established herself as an inspiring figure in the beauty, fashion, and lifestyle spheres. Born in Iraq in 1998, she and her family relocated to Finland at a young age following the 2003 war, an experience that shaped her multicultural perspective. She currently splits her time between Finland and the United Arab Emirates. Alkhalidi began her social media career in January 2020, quickly gaining significant traction for her engaging and authentic content. Through platforms like TikTok, Instagram, and YouTube, she shares makeup tutorials, fashion insights, and daily life vlogs with a large following. Known for her relatable personality and genuine connection with her audience, she has become a sought-after partner for global brands. She is the sister of fellow influencer Yusur Alkhalidi (Asoo), and they frequently collaborate on content that highlights their close family bond.

Maryam has earned the title "Queen of Eyeliner" for her exceptional makeup artistry skills. One of her TikTok tutorials, titled "Nothing is easier than this method," went viral, amassing over 14 million views and solidifying her status as a leading beauty expert on the platform. Alkhalidi has successfully forged strategic partnerships with prestigious global brands. Her notable collaborations include working with the luxury house Dior Beauty and the international makeup brand Benefit Cosmetics, highlighting her credibility and significant influence within the beauty industry.

In an interview, Maryam mentioned that she obtained a certificate as a teaching assistant and student counselor, driven by her passion for helping children build strong personalities.