Nour Arida is a Lebanese-American model, entrepreneur, and activist, recognized as one of the most prominent fashion and beauty influencers in the Middle East and globally. Born in Maryland, USA, and raised in Beirut, she pursued a degree in Economics and Mathematics at the American University of Beirut. Arida began her career in the fashion industry as a buyer and brand manager for international labels such as Rag & Bone and Zimmermann at a major Beirut retail store. Her career trajectory shifted dramatically after a wedding photo went viral in 2014, catapulting her into the world of digital influence. In 2019, she signed with Elite Model Management in Paris, solidifying her status as an international model. Following the 2020 Beirut port explosion, she relocated with her family to Paris. As an entrepreneur, Arida launched the children's clothing brand Generation Peace in 2021, focusing on organic materials and gender equality. In late 2025, she founded her own skincare brand, Sorbé. She serves as a global ambassador for the French luxury jewelry house Boucheron and has fronted campaigns for major international brands including Sephora and Make Up For Ever.

In 2021, Nour Arida co-founded the children's clothing brand Generation Peace with designer Rebecca Zaatar. The brand emphasizes organic materials, ethical production, and promotes messages of peace and anti-bullying through its unisex designs. Since 2020, Arida has served as a global ambassador and official face for the prestigious French high jewelry house, Boucheron. She has represented the brand at major international events, including the Cannes Film Festival and the Venice Film Festival, cementing her position in the world of luxury fashion. In recognition of her advocacy for women's rights, Arida was honored with the Arab Woman of the Year award in 2023 by the London Arabia Organisation. She also received the Global Advocate of Women's Rights Award at the 2024 Beirut International Award Festival (BIAF), highlighting her impact as a leading voice for female empowerment.

Nour Arida holds a Bachelor of Arts degree in Economics and Mathematics from the American University of Beirut (AUB).