Lama Alakeel is a prominent Saudi entrepreneur, fashion designer, and style icon, recognized as one of the most influential figures in fashion, beauty, and lifestyle in the Arab world. She began her journey in the fashion industry at the age of 17, launching a fashion blog in 2012 while still in high school. She pursued her passion academically, earning a Bachelor's degree in Fashion Design from Dar Al-Hekma University in Jeddah. Over the years, Alakeel transformed her blog into a powerful social media presence, showcasing a unique style that blends modern elegance with Saudi heritage. Her influence has led to collaborations with a wide array of prestigious international brands, including Cartier, BVLGARI, MAC, Puma, and Harvey Nichols. Currently based in Jeddah, Lama is a vocal advocate for women's empowerment, encouraging her followers to pursue their dreams. Beyond her work as an influencer, she has diversified her portfolio by investing in various sectors such as beauty, F&B, and real estate, and is planning to launch her own fashion brand.

Lama Alakeel established herself as a key regional influencer by becoming the first global brand ambassador for Tresemmé from the Middle East, a testament to her international appeal. Her career is marked by high-profile collaborations with luxury fashion and jewelry houses, beginning with her first major partnership with Cartier for the "Amulette de Cartier" campaign in 2016. Her achievements extend beyond brand partnerships. Alakeel has been a featured speaker at significant industry events, including the ITP Live 2021 Conference, where she participated in the 'The Power of Female Influence' panel. This role solidifies her status as a leading voice whose influence transcends fashion to encompass social topics and women's empowerment in the region.

Lama Alakeel holds a Bachelor's degree in Fashion Design from Dar Al-Hekma University in Jeddah, Saudi Arabia.