Shahd Owedat is a Jordanian entrepreneur and digital content creator based in Dubai who has emerged as a prominent influencer in the Middle Eastern fashion and beauty scene. Born in the United Arab Emirates in 1998, she began her social media journey in 2015, took a hiatus, and made a strong return in 2022. Shahd offers a diverse mix of content that blends fashion, beauty, and lifestyle, complemented by comedy skits, challenges, and personal vlogs. Transitioning from influencer to entrepreneur, Owedat co-founded her own beauty brand, "SSBeauty by Shero," with her husband and fellow creator, Shero Amara. Launched in October 2024, the brand specializes in high-quality cosmetics and skincare products. It quickly achieved significant success, opening physical locations in both Dubai and Amman. Her career demonstrates a sharp business acumen, leveraging her influence to build a brand that resonates with her audience. Alongside her business, she is known for collaborations with other major content creators like Anas Elshayib, Bessan Ismail, and Narin Amara.