About Yara Alnamlah

Yara Alnamlah is a prominent Saudi architect, entrepreneur, and influencer who has successfully transformed her passion for beauty and design into a portfolio of innovative business ventures. She began her career in 2016 as a social media influencer, gaining widespread recognition for sharing her expertise in makeup and beauty with a focus on natural aesthetics. Alnamlah holds a bachelor's degree in Architecture from Prince Sultan University in Riyadh, a background she leverages in the design and development of her commercial projects. In 2022, Alnamlah founded When Minds Meet, a holding company that serves as the umbrella for her diverse brands. Her ventures include SoMatcha, a specialty matcha café launched in 2021; Treat Salon & Spa, which offers a comprehensive wellness experience; and beauty brands like Moonglaze skincare, Tinka, and Treat Products. She combines her artistic vision as an architect with a deep understanding of market trends, enabling her to build brands that resonate with the youth in Saudi Arabia and beyond. Alnamlah has collaborated with numerous prestigious international brands, including Dior, Chanel, Rolls-Royce, and Fendi.

Yara Alnamlah's Achievements

In 2024, Yara Alnamlah was named to the prestigious Forbes 30 Under 30 list for the Middle East, recognizing her achievements as an entrepreneur and founder of successful beauty and lifestyle companies. This honor highlights her significant impact and success in building innovative and influential brands. She founded When Minds Meet in 2022, a holding company that manages a diverse portfolio of brands she established. This portfolio includes six affiliated companies such as SoMatcha, Treat Salon, and Moonglaze, demonstrating her ability to build and scale an integrated business ecosystem in a short period. Alnamlah successfully launched her cosmetics brand, Moonglaze, which has garnered recognition from global business and beauty publications. Business of Fashion featured Moonglaze as one of the fastest-growing beauty brands, a testament to the product quality and her creative vision. In 2017, Yara Alnamlah became the first Saudi woman to be featured in the "Malhamat Watan" operetta during the Saudi National Day celebrations. This marked a significant milestone in her public career and represented a prominent role for Saudi women in major national events.

Education

Yara Alnamlah earned a Bachelor's degree in Architecture from Prince Sultan University in Riyadh, Saudi Arabia (2017-2022).

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