Yara Alnamlah is a prominent Saudi architect, entrepreneur, and influencer who has successfully transformed her passion for beauty and design into a portfolio of innovative business ventures. She began her career in 2016 as a social media influencer, gaining widespread recognition for sharing her expertise in makeup and beauty with a focus on natural aesthetics. Alnamlah holds a bachelor's degree in Architecture from Prince Sultan University in Riyadh, a background she leverages in the design and development of her commercial projects. In 2022, Alnamlah founded When Minds Meet, a holding company that serves as the umbrella for her diverse brands. Her ventures include SoMatcha, a specialty matcha café launched in 2021; Treat Salon & Spa, which offers a comprehensive wellness experience; and beauty brands like Moonglaze skincare, Tinka, and Treat Products. She combines her artistic vision as an architect with a deep understanding of market trends, enabling her to build brands that resonate with the youth in Saudi Arabia and beyond. Alnamlah has collaborated with numerous prestigious international brands, including Dior, Chanel, Rolls-Royce, and Fendi.