Retta Adnan is a Palestinian entrepreneur and personal branding strategist based in Dubai, UAE. She has established herself as a leading voice in digital marketing and personal empowerment, specializing in helping entrepreneurs and experts transform their names into influential and profitable ventures. Her journey began as a content creator in the modest fashion niche, where she built a strong community before leveraging her influence to launch successful commercial enterprises. Retta is the founder of IQON Marketing, a Dubai-based agency that provides comprehensive marketing services, including content creation, influencer campaigns, and business consultancy. In 2020, she launched her own e-commerce brand, Beauty by Retta, which quickly gained traction and was ranked among the top 7% of e-commerce beauty websites worldwide by 2021. Alongside her businesses, Retta offers specialized training programs and workshops like the "GoViral Masterclass" and the "Personal Branding X AI Twin Workshop." She is also an official member of the Forbes Business Council, where she contributes her industry insights.

Retta Adnan is a #1 best-selling author on Amazon, having penned three books. Her titles include "Time to Blossom," focusing on self-confidence and goal-setting, "100 Business Ideas," which offers concepts for businesses requiring no startup capital, and "Instagram for Business," a practical guide to marketing on the platform. In recognition of her impact and influence in the entrepreneurial landscape, Retta has received several prestigious awards. She was named one of the "Most 50 Influential Women 2022," a "Top 20 Icons of Influence 2024," and one of the "100 Most Powerful Women 2024." Retta is an active public speaker and panel moderator at prominent regional events. She was a featured speaker at Abu Dhabi Modest Fashion Week in 2025 and a keynote speaker at the REACH Festival in Dubai in 2024, an event focused on empowering youth in investment and entrepreneurship.

Retta Adnan is certified by the Knowledge and Human Development Authority (KHDA) in Dubai and holds international training credentials from prestigious institutions, including the Oxford Training Center.