Dalal AlDoub, widely known as 'Dalalid', is a pioneering Kuwaiti entrepreneur and one of the most prominent fashion and beauty influencers in the Middle East. She began her digital career in 2012 with the launch of her personal blog, 'Dalalid', which quickly gained a substantial following for its focus on modern, modest fashion and makeup tutorials tailored for women who wear the hijab. Her unique and elegant style established her as a leading voice and a key figure in the region's digital fashion landscape. Transitioning from content creation to entrepreneurship, AlDoub founded the Dalal Al-Doub Company to oversee her diverse business ventures. She successfully launched her own cosmetics line, 'Dalalid Beauty', and a luxury fragrance brand, 'Ambrette Perfumery'. Demonstrating her versatile business acumen, she also co-founded Kuwait's first vegan bakery, 'VTERRA', with her sister, and established the e-commerce fashion store 'Trend Driven'. These ventures reflect her commitment to quality and cruelty-free products. In 2013, she expanded her digital footprint by launching a YouTube channel, offering in-depth makeup tutorials and product reviews, further solidifying her influence in the beauty industry.

Dalal AlDoub successfully launched her own signature beauty brand, 'Dalalid Beauty', offering a range of cosmetic products that reflect her extensive expertise and vision. She also ventured into the luxury fragrance market by founding 'Ambrette Perfumery', a brand dedicated to creating unique and sophisticated scents. Beyond her beauty enterprises, AlDoub has demonstrated a commitment to sustainable and ethical business practices. She co-founded 'VTERRA', recognized as the first all-vegan bakery in Kuwait, championing a healthy and animal-friendly lifestyle. She also established 'Trend Driven', an e-commerce platform offering trendy and accessible fashion. As one of the first Kuwaiti bloggers to achieve widespread recognition across the Arab world, Dalal became a sought-after partner for major international brands. She has collaborated on numerous advertising campaigns and product launches in the region and has been invited to attend major international fashion weeks, representing Middle Eastern influencers on a global stage.

She has mentioned in interviews that she developed her makeup expertise by watching tutorials and taking professional makeup courses. No verified information was found regarding her university education.