Issam Alnajjar is a Jordanian artist and musician of Palestinian origin, born in Amman on May 12, 2003. He achieved extraordinary global fame at the age of seventeen with his 2020 breakout single, "Hadal Ahbek," which became a viral phenomenon on TikTok, topping global streaming charts. Alnajjar began his career by posting covers of popular songs on Instagram and YouTube before his talent led him to write and record his own music from his bedroom. The massive success of "Hadal Ahbek" captured the attention of Wassim "SAL" Slaiby, manager of global superstar The Weeknd. This led to Alnajjar being signed as the first artist to the newly launched Universal Arabic Music (UAM), a joint venture between Universal Music Group and Republic Records, in April 2021. He released his debut studio album, "Baree?", on October 1, 2021, featuring 14 tracks. He followed this with an EP titled "Waray" in July 2023. Alnajjar is known for his unique blend of Arabic and Western pop influences, a style he has dubbed "A-Pop."

Issam Alnajjar made history in April 2021 by becoming the first artist to sign with Universal Arabic Music (UAM), a joint venture between Universal Music Group, Republic Records, and managed by Wassim "SAL" Slaiby. This landmark deal was a direct result of the global success of his single "Hadal Ahbek," the first Arabic song to top Spotify's US and Global Viral 50 charts and Shazam's Top 200 Global Chart. Alnajjar expanded his global reach through high-profile collaborations. He released an English remix of his hit, titled "Turning Me Up," with Canadian duo Loud Luxury and Iraqi-Canadian singer Ali Gatie. He also collaborated with Mexican singer Danna Paola and producer Alok on a Spanish version, "Si Tú Vuelas." His other notable collaborations include "Hada Ghareeb" with Palestinian-Chilean artist Elyanna and "TMO" with Egyptian star Mohamed Ramadan and French artist Gims. Reflecting his growing international stature, Alnajjar was selected as the opening act for Maroon 5's concert in Dubai in May 2022. His image was also featured on a Spotify billboard in New York's Times Square as part of the RADAR program to promote "Turning Me Up," cementing his status as a key emerging artist from the Middle East and North Africa region.

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