Tarek Sakik is a Palestinian business leader, strategic communications expert, and media entrepreneur based in the United Arab Emirates. He is the co-founder and CEO of SASH & Company, a public affairs and strategic advisory firm. With a career in communications spanning since 2003, Tarek has cultivated over 18 years of extensive experience working with renowned multinational agencies such as Burson-Marstellar, Edelman, and APCO Worldwide across the GCC region. Throughout his career, Tarek has provided strategic counsel to a diverse portfolio of clients in the public and private sectors, including the UAE Government, and major corporations like Meraas, Savola Group, and MBC Group. He specializes in crisis management and corporate communications, and has played a key role in campaigns for mega-projects such as Dubailand and Dubai Parks and Resorts, supporting Dubai's Strategic Vision 2015. In addition to his executive career, Tarek Sakik is an influential content creator and the founder of the "Takhayaal" podcast. This popular Arabic-language podcast explores ideas around creativity, personal development, and communication. Through his podcast and digital platforms, he aims to inspire youth and transfer the knowledge he has gained, emphasizing the importance of compelling storytelling and authentic audience connection.

Tarek Sakik founded the "Takhayaal" podcast, which has become a leading conversational platform in the Arab world. He hosts diverse and inspiring personalities to discuss topics related to self-development, creativity, and human challenges, achieving significant impact among young Arab audiences. As the co-founder and CEO of SASH & Company, Tarek has led the firm to become a prominent public affairs and strategic communications consultancy in the region. The company serves high-profile clients across government and private sectors. He has effectively managed communications for several major national projects in Dubai, including working with Dubai Holding during the global financial crisis from 2008 to 2012. He was also involved in the communication campaigns for the launch of global entertainment destinations like Universal Studios and Legoland within Meraas projects.

Tarek Sakik holds a Master's degree in Strategic Marketing and a Bachelor's degree in Marketing from the University of Wollongong in Australia.